Summery fruit, dessert, and candy illustrations created for packaging design for Crazy Rumors, a vegan lip balm company located in Georgia, USA. Art direction by Wildcat Echo.

All illustrations were painted using watercolor and gouache, then vectorized in Adobe Illustrator. The inspiration was bright, colorful, Kodachrome, and vintage hand-painted 1950s food illustrations. All photos of lip balms are courtesy of Crazy Rumors.